Jeden z największych twórców YouTube nakręcił pełnometrażowy remake Shreka ASMR

ASMR videos started as a fringe section of YouTube, but the manufacture has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming from at least half a million channels dedicated to the craft. In the last 5 years or so, ASMR videos and their creators have increasingly entered public consciousness, despite common misconceptions about what ASMR truly is.

For any creators and viewers, ASMR just means whispering — but ASMR videos can be anything designed to elicit autonomous sensory meridian response, a tingling feeling in the brain that any people have in reaction to circumstantial visual or audio triggers. ASMR fans (myself included) say that consequence helps them relax, stave off panic attacks, and most notably, fall asleep. A note on vernacular: The ASMR community uses the acronym in quite a few ways, including as a noun that refers to any content that elicits ASMR. For instance, I might tell my husband, “No, I can’t watch tv with you tonight; I’m falling asleep to ASMR.”

Gibi ASMR, aka Gina (who does not share her full name online), found early success with her ASMR YouTube channel, which she launched in June 2016. Known for her funny role-play, her costumes and cosplays, and her fast-paced videos, 29-year-old Gibi (pronounced “jee-bee”) has amassed a immense community over the last 8 years. Her videos frequently turn up on YouTube’s homepage, or you might see her pop up as a guest in another YouTubers’ videos. Now, as her channel exceeds 5 million subscribers, she’s releasing her magnum opus: The full movie Shrek, but in ASMR.

The full-length, live-action fan movie premieres on YouTube on Wednesday. Gibi said that ideally, fans can set up Shrek and Shrek ASMR side by side and they’ll be perfectly in sync, shot for shot. For instance, where DreamWorks animated Donkey (Eddie Murphy) and Shrek (Mike Myers) walking through a sunflower field together, Gibi and her squad filmed B-roll with paper cutouts in a diorama-like setup.

This isn’t the first time Gibi has made an full movie in ASMR. Her first feature-length film, which premiered on YouTube 3 years ago, should give you an inkling of her and her fandom’s taste — it’s Bee Movie. She started that task after hundreds of days of 1 of her subscribers asking for it in the comments, then she figured out what she was doing during the process of making the film. Gibi told Polygon that Shrek was a natural next full-length for her and her subscribers. But for this production — which Gibi said she lovingly considers to have “school play vibes” — she had a much better thought of how to make the task work.

She told us that she and her squad — editors, assistants, and her husband/manager, Ben — spent months scripting out the ASMR version of the film, creating shot lists, and determining which roles Gibi herself would play. Then, she cast her fellow ASMRtists (a common word for ASMR creators) in the crucial roles. She and her squad spent the summertime filming, with her as Shrek, of course, and a fewer in-person shoots with another crucial roles, like Batala from Batala’s ASMR as Donkey.

She’s kept her fans up to date throughout this process, including a video of her practicing her Shrek makeup and

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Instagram posts about the editing progress

. She’s besides opened up to her fans about her pregnancy along the way. She’s spent the last respective months racing to finish editing the movie before her first kid is born: “NO, delight STAY IN THERE small BUDDY, WE’RE NOT DONE WITH SHREK YET… KEEP COOKING…” she wrote in the description of her Oct. 2 upload, “ASMR What’s in my infirmary Bag?”

Polygon sat down with Gibi — who besides co-owns ASMR-focused talent group Mana with her husband — for a video interview in August. We talked about ASMR’s fresh growth in popularity, the monoculture around Shrek, her success as a YouTuber, and of course, Shrek ASMR.

This interview has been edited for concision and clarity.

Polygon: What’s it been like to watch ASMR become a familiar, common word after spending so much time having to explain it all time you talk to individual about it?

Gibi: It’s been truly refreshing to yet have ASMR be a household term. […] I remember that vividly as a advanced schooler, figuring out that ASMR was a thing. And then even erstwhile I started my own channel, which was possibly six years after I even discovered what [ASMR] was, I had to explain what it was to so many people. I mean, my parents, my parents’ friends, my friends, my boyfriend at the time, who’s now my husband — and it’s his full-time job, working with creators and ASMR people.

I frequently find that erstwhile I talk to people about ASMR, they think it’s a sexual thing. Have you found this? And can you talk to why there’s that misconception?

When I first started doing interviews talking about what ASMR was, that was 100% the second question I would get: “Is it a sex thing?” due to the fact that people just aren’t utilized to quite a few vulnerability and feelings and being comforted and having closeness with individual without it being sexual. […] And the ASMR industry, I guess, does tend to be dominated by women, which, again, is not common in anything in the world. And I think, again, we kind of get targeted as, Oh, well, if it’s a bunch of women, it must be a sex thing. “All we’re good for” kind of thing, which is truly unfortunate.

I can definitely describe it as a virtual massage. If individual had never heard of what a massage was in their life and you said, “Well, you get into a dark area with a stranger, you take off your clothes, and then they rub your body. It feels truly good. It’s not sexual, though,” you’d be like, “No, I don’t believe you.”

That’s specified a good point.

A couple of actual studies have been done that show that people who experience ASMR have physiological responses to it, including a lowering of heart rate and things like that, that are rather virtually the direct other of sexual arousal. So it’s good to have discipline back that up.

Right. You’re trying to fall asleep, not the opposite. So on to Shrek. Let’s talk about the origin of the Shrek videos. I think possibly six years ago was the first time you posted a Shrek video. Tell me about the process of deciding to do that, specifically undertaking specified a immense time investment in terms of the makeup.

It’s a very long story. Oh, let’s see — the highlights. I truly love challenging projects and kind of following something that sounds fun to me. And I besides truly love interacting with my community. And there was 1 viewer years ago who started a comment thread, I guess, or trend. He said, “Day 1 of asking Gibi to do the full Bee Movie.” […] I’m like, That’s actually truly funny. And he kept it up for over a 100 days.

I think he just wanted me to do a Bee Movie role-play. But I was like, I’ll do the full movie shot for shot. […] I don’t think anyone had ever, before that, recreated an full movie in ASMR, but it’s fun to research something that we all like, or are curious in, in our own medium. […] I made the Bee Movie, and due to the fact that there were so many parts in the Bee Movie, I thought it would be a truly good time to invitation another people in the community to play cameos and play roles.

And it was so much fun. After it was done, it was a truly large success, and people wanted more. And the natural progression was, evidently they wanted Shrek. If there’s anything else in this planet that the net loves more than the Bee Movie, it’s going to be Shrek, due to the fact that I think the Bee Movie is like a meme. […] But Shrek is very unironically specified a good movie. […] Everyone loves Shrek. I keep talking to people about what I’m working on like, “Do you know Shrek?” “Oh my god. I love Shrek.” Old people, people who aren’t American. […] It’s possibly a perfect movie.

The global unifier is Shrek. Everyone loves Shrek. I knew that this 1 would be much harder than the Bee Movie, due to the scope of the movie, and the makeup — and the fact that I was doing another one, I had to make it better. I had to go farther. So I knew this would be harder. I didn’t know how hard it was going to be, but we’re in besides deep now.

I actually set it as a charity goal during 1 of my charity streams. I said, “Listen, if we hit this charity goal, I will do Shrek.” […] And I had already been working on it, due to the fact that I was like, I think this might be inevitable. So many, many months were just the pre-production. […] And we’re in the filming phase now, and luckily, while I’m filming, my editor Dennis has been editing. […] It’s like we have a mini small production company putting this on.

It’s fundamentally an indie film, what you’re producing.

It’s almost 80 another ASMR creators who have lent their time and talent doing cameos and another roles.

I’m excited to see who’s in there. As far as casting goes, did you cast based on what your participants wanted to play, or did you have circumstantial ASMRtists in head for circumstantial roles?

What I found with the Bee Movie and what I implemented again in Shrek was, the best decision is to let people cast themselves. So I would scope out to individual and say, “Take a look at all these characters. Tell me who you want, and I’m going to wait until you tell me before I send it on to the next person.” […] It took 2 weeks to cast, just due to the fact that I was reaching out to everyone. I didn’t want people to gotta compete for a function or anything like that.

And are you controlling what kind of ASMR they’re incorporating in order to accomplish that scene? Or are you kind of just saying, “Use your favourite triggers, do whatever you want”?

Our main goal is to be as close to the movie as possible, due to the fact that I want to be able to play the first Shrek along with our rendition of Shrek, and it matches up perfectly. We’re just doing it in whispering, and anytime we’re interacting with an object, it’s going to be quiet. So I filmed a tutorial for everybody, wrote out a bunch of instructions, et cetera, and then cut out everyone’s scenes, gave everyone’s scripts with their scenes and parts highlighted.

So I say, “Here’s your character’s folder. You’ve got your scripts in there, you’ve got your clips in there, you’ve got everything you need.” And costumes — if they needed to buy any costumes or props or anything, I covered that. Otherwise, they were free to do whatever they wanted, nevertheless they’re interpreting it, nevertheless they want to look. And I love seeing what people come up with for their costumes and their sets and stuff. It’s very funny.

So are these people getting paid?

It’s definitely a passion project. It’s fun for quite a few people, and again, I’m so thankful for their time and their effort. So I was like, “If you buy anything for this, I curse to God, you better let me reimburse you. delight don’t spend besides much time or energy on it. It’s silly. It’s expected to be silly. It’s not that serious.” But for individual like […] Donkey, I reached out to [Batala’s ASMR] and said, “Hey, you can play whatever part you want, but I would love you for Donkey. […] This is going to be a paid role.”

Because it was 5 days of filming. Donkey has so many lines. He’s in the full movie. I cannot in good conscience ask anyone to do this for free. […] Whereas the remainder of the movie, hopefully everyone was able to do it in a day or a sitting. any people went truly all out.

I’m not trying to do the vulnerability thing, but also, you clearly have millions of subscribers.

No, it’s very valid. Doing collaborations with another channels is simply a large way to get your channel out there.

What was 1 of the hardest scenes to film?

I had to choreograph and shot-list the choreography for the Merry Men scene, with Robin Hood and all of his dancing Merry Men. So that was a full scene that, for example, my assistant Morgan — I was like, “You just gotta take scene 27.” […] So she filmed herself dancing all single part so that she could show each — Merry Man 1, Merry Man 2, Merry Man 3 — precisely what you’re doing. due to the fact that we gotta cut this; everyone should be in sync. We’re sending this out to 8 different people who are filming in their own homes. But it has to look cohesive. So that was a ton of work.

And then Fiona’s fight scene, right after that, was crazy. I’m pregnant. I’m like, 20 weeks pregnant.

Oh my god, I forgot! Congratulations.

Yeah, thank you. I’m filming a fight scene as Fiona. I’m doing a spinning jump kick in my studio, pregnant, and I’m just like, What am I? It’s fine. And I looked great, so no regrets.

Is this the biggest task you’ve always done?

This is definitely the biggest task I’ve always done, and I’ve done rather a fewer large projects. I think the Bee Movie took me a good couple months. I remember it being a large ordeal and saying that I would never do it again.

Here we are. I truly underestimated this one, but I feel so passionately about making it good and doing justice to a movie that people love so much.

What are your experiences with Shrek?

I loved Shrek as a kid. My household and I, we would watch movies a lot, and Shrek was 1 that was on repeat for sure. It was just different, and it was funny, and it was so quotable and so relatable. someway you’re relating to an ogre and a princess and a talking donkey, and it’s just good all time you watch it.

And as I got older and older, I’d go back and rewatch my old childhood favorites and stuff. any stuff you just like due to the fact that it’s nostalgic, but Shrek was 1 of those where you watch it as an adult and you’re like, This movie is genuinely so good and so funny. Again, I can’t tell you how many times I’ve watched Shrek at this point. I know all single line by heart, but any of them inactive make me laughter out loud.

Is there a copyright issue with filming an full movie shot for shot?

Not that we know of. It’s evidently very transformative. quite a few the copyright issue lies with the music, so evidently we’re not utilizing any of the music. […] I would be frightened for DreamWorks to see this production, but I hope they see it for what it is, which is simply a love letter to Shrek.

What was it like, realizing that Shrek 5 was going to be made during this project?

Everyone was like, “Gibi, you manifested Shrek 5.” And I’m like, “Sorry, you guys manifested it.” due to the fact that it’s not a coincidence we chose to do Shrek as our large movie project. It’s due to the fact that it’s so beloved and due to the fact that everyone — everyone — wants more Shrek. It hasn’t aged out. […] I’m so ready. I’m so pumped. I think it’s clear, the world’s attitude toward the Shrek franchise. I just kind of miss them. I just wonder what they’re up to. […] There’s a full Shrek subreddit, you know.

And is the plan to keep going with your channel? You’re about to have a kid, and I presume your life is going to change a lot.

I always said, “If people are inactive watching, I’ll keep filming.”

I hope so. possibly the-back-of-baby’s-head ASMR. […] It’s truly cool, due to the fact that my audience has been with me for the past 8 years, and quite a few stuff has happened since then. Moved a couple of times, got engaged, got married, got a dog, had another dog. large life changes and stuff. That’s 1 of my favourite things — being a viewer and a consumer of another people’s channels, being a part of that kind of community. The longevity of any people’s online presence is crazy. And it’s crazy to know that I’m 1 of those people.

Since Polygon is simply a video game website, I always like to ask people if you’re playing anything right now.
I’m playing Hades 2. It’s so good. I will champion the Hades franchise until I die. And I’m playing Baldur’s Gate 3 right now. […] Sometimes I dabble inactive in The Sims 4, but most of my time has been dedicated to Shrek.